How companies are using emotions around brand outreach
It might be obvious by now, that if you’re using consumer psychology to its fullest extent, you’re most likely making people feel a gamut of emotions.
Feb 7, 2020
It might be obvious by now, that if you’re using consumer psychology to its fullest extent, you’re most likely making people feel a gamut of emotions.
Feb 7, 2020
It’s one of the biggest sporting annual events: The Super Bowl! In the big game’s 54th year, the nation watched Kansas City Chiefs take on the San Francisco 49ers.
Feb 6, 2020
After Amazon bought Whole Foods, marketers in the grocery space have been motivated to innovate more than ever before.
Feb 1, 2020
This post is part of a series called "A Quick Survey." The case for strengthening your brand’s loyalty program just became A LOT stronger.
Jan 27, 2020
This post is part of a series called "A Quick Survey." If you’re spending a significant amount of money on social media ads that are inundating your consumers’ news feeds and timelines, we have a reason you may want to optimize this strategy.
Jan 24, 2020
This post is part of a series called " A Quick Survey ." If you’re not leveraging a mobile app that customers can frequent, we have reasons why you should consider investing, or further investing, into this platform.
Jan 20, 2020
This post is part of a series called " A Quick Survey ." As a marketer, you’re probably sending emails to a database of people on a pretty regular basis. Despite traction of click-through rates that can signal whether people are opening your emails, it might feel like the content within your efforts to promote your brand isn’t actually resonating with the people receiving them. Especially if you’re not seeing direct sales.
Jan 16, 2020
This post is the first in a series called "A Quick Survey." As a new decade begins, it’s apparent the digital landscape has altered the way brands connect with consumers. Meaning, for marketers, there's an opportunity to reach them directly.
Jan 15, 2020
Generating a steady stream of returning customers is one of the biggest struggles a brand can face.
Jan 13, 2020
The holiday season offers an opportunity for marketers to help consumers find and buy gifts for their friends and family that will hopefully bring feelings of joy and love.
Jan 3, 2020
At one point, the average American household spent 2% of their annual income on gifts, according to research cited by consumer psychologist Shilpa Madan . She pointed out just how significant that number was in the grand scheme of spending after explaining that it was actually old data from 2013.
Dec 24, 2019
Knowing what makes someone tick or what influences them to make a certain decision is a secret ingredient in every successful content marketing strategy.
Dec 18, 2019
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