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Consumer PsychologyCompetition in Marketing

Using competition in Super Bowl marketing strategies

It’s one of the biggest sporting annual events: The Super Bowl! In the big game’s 54th year, the nation watched Kansas City Chiefs take on the San Francisco 49ers.

Feb 6, 2020

Social Media Marketing

Consumer research: The effectiveness of social media

This post is part of a series called "A Quick Survey." If you’re spending a significant amount of money on social media ads that are inundating your consumers’ news feeds and timelines, we have a reason you may want to optimize this strategy.

Jan 24, 2020

Consumer Psychology

Consumer research: How consumers feel about your mobile app

This post is part of a series called " A Quick Survey ." If you’re not leveraging a mobile app that customers can frequent, we have reasons why you should consider investing, or further investing, into this platform.

Jan 20, 2020

Consumer Psychology

Consumer research: Email is effective

This post is part of a series called " A Quick Survey ." As a marketer, you’re probably sending emails to a database of people on a pretty regular basis. Despite traction of click-through rates that can signal whether people are opening your emails, it might feel like the content within your efforts to promote your brand isn’t actually resonating with the people receiving them. Especially if you’re not seeing direct sales.

Jan 16, 2020

Consumer Psychology

The consumer psychology behind holiday marketing

The holiday season offers an opportunity for marketers to help consumers find and buy gifts for their friends and family that will hopefully bring feelings of joy and love.

Jan 3, 2020

gifts
Consumer Psychology

The psychological benefits of buying gifts for others

At one point, the average American household spent 2% of their annual income on gifts, according to research cited by consumer psychologist Shilpa Madan . She pointed out just how significant that number was in the grand scheme of spending after explaining that it was actually old data from 2013.

Dec 24, 2019

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