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hamburger-on-a-plate
B2C Marketing

The future of the drive-thru

It’s not hard to find information on the trends impacting consumers right now , but what about those facing quick-service restaurants (QSRs)?

Jul 25, 2022

customers-at-a-bakery
Consumer PsychologyConsumer Behavior

The top 5 influences on consumer behavior

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on.

Jul 19, 2022

man-smiling-at-tablet
Consumer PsychologyConsumer Behavior

How social identity impacts consumer behavior

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

Jul 15, 2022

group-looking-at a-computer-screen
B2C Marketing

B2C basics: Marketing vs. promotional strategies

There’s no successful consumer promotion without a well-thought-out m arketing strategy, but what’s the difference between the two? And how does each benefit your customers?

Jul 11, 2022

woman-listening-to-music
Consumer Psychology

Marketing psychology: How sound affects consumer behavior

The consumer journey is often a “noisy” experience. Customers are met with numerous brands, marketing messages and purchase decisions that they have to sort through. Sometimes, those choices require a non-traditional solution: sound.

Jul 8, 2022

time-square
Consumer Psychology

What makes a product popular? The secret to viral marketing

It’s an age-old question that plagues the minds of marketers everywhere: How can you get people to talk about — and fall in love with — your brand? There’s a science to getting people to spread the word about your brand, especially to the point of viral marketing.

Jul 7, 2022

hand-holding-phone
Mobile App Marketing

The most important steps in mobile app marketing

As a marketer, you know that time is of the essence. Capturing the attention of customers, leveraging the right strategies and delivering the best mobile app for your brand all comes down to prioritizing the most important steps for your mobile app marketing.

Jul 5, 2022

computer-on-desk
B2C Marketing

Expert tips on customer retention

There’s no shortage of information out there on how to acquire new customers — and why should there be? It takes a lot of knowledge and skill to find the perfect customer and convince them that you’re the best brand to fulfill their needs.

Jul 1, 2022

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