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SMS Marketing

4 tips for reactivating dormant text subscribers

You’re not sure when it happened, but somewhere along the lines it went south — some of your text message subscribers have gone silent and it’s up to you to get them interested again.

Jan 4, 2022

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Consumer Psychology

The psychology behind loyalty points

There’s something to be said about goal-setting — working toward something that you can be proud of. For some, having a goal provides motivation and positive feelings of anticipation around a potential accomplishment. It keeps them engaged in the activity and excited about what’s to come.

Dec 23, 2021

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Email Marketing

Does your email marketing offer value?

Here are two things marketers know for certain: Emails can help accomplish brand goals, and consumers value discounts. Knowing these, many brands have combined both strategies.

Dec 22, 2021

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Consumer PsychologyAnticipation in MarketingB2C Marketing

The benefits of cultivating consumer anticipation

We’re no strangers to anticipation . We’ve talked about its origin story , the basics of this psychology principle , and we’ve taken you along for the ride. Next, let's talk about its benefits.

Dec 21, 2021

Consumer Psychology

Class, community and culture: The motivators fueling purchases

Culture is an integral part of every human being. The basis behind which we operate, our culture determines our values, our behaviors, and our wants and needs. For most consumers it is a driving force responsible for their buying decisions . And yet, it flies under the radar as an innate societal structure very rarely prioritized by brands.

Dec 17, 2021

Urgency Marketing

4 benefits of urgency marketing

Implementing urgency marketing , which is the method of infusing urgency tactics into your marketing to elicit immediate consumer response, can come with significant benefits.

Dec 13, 2021

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Urgency Marketing

3 things to know about urgency marketing

Urgency marketing can offer a critical solution to many of your immediate marketing needs. But what exactly is it? And what else should you know about it?

Dec 10, 2021

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