Quikly Blog

With the holiday season quickly approaching, there’s no better time to discuss one of retail's biggest events: Black Friday.

Nov 7, 2022

Prioritizing brand loyalty is one thing. Creating and maintaining it is another.

Nov 4, 2022

It’s no secret that mobile apps have a lot to offer brands that take advantage of their many benefits. One of the most notable benefits of mobile apps is the instant line of communication with consumers that gives insight into what catches their attention — including brand incentives.

Nov 3, 2022

What happens when consumers feel brands are offering too many valuable options? While this might sound like a good problem to have, brain science says otherwise. Psychologists refer to this as "choice overload," and it can have a major impact on how consumers make decisions.

Nov 1, 2022

Money is tight, and prices are up. A recession is looming, and many marketers are left wondering what that means for business.

Oct 28, 2022

Consumer psychology promotes action, and one of the biggest examples of this lies in scarcity marketing. Brands often use scarcity marketing to drive hype around their products and maintain that demand going forward.

Oct 26, 2022

There’s an old saying that two heads are better than one, and in the case of marketing, that can lend itself to brand partnerships.

Oct 24, 2022

Have questions about marketing conversions and the brain science around them? Check out this episode of "Market with me Quikly."

Oct 19, 2022

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

Oct 19, 2022

When a marketing strategy is able to toe the line between innovation and tradition, you can rest assured it’s worth paying attention to.

Oct 18, 2022

Every so often, there’s a collaboration between brands that works so well you wonder how it came about and why consumers responded so positively.

Oct 12, 2022

As a relatively new player in the B2C marketing space, my eyes and ears are open to learning everything I can about the field. That often means I am curious about trends and patterns that are typically labeled as traditional marketing methods.

Oct 4, 2022