Quikly Blog

Here’s the thing about consumer psychology : Once you learn it exists, you start noticing just how far it can go.

Apr 15, 2022

As a retail brand, all of your marketing tactics, design strategies and business operations are designed to encourage happy, converted customers. That means overcoming a slew of challenges, cart abandonment being one of them.

Apr 14, 2022

When it comes to your consumers, there’s no end to the things you want to know. What do consumers find valuable ? How do consumers make decisions ? What causes consumers to love a brand ? But the underlying question remains: What makes consumers buy a product?

Apr 13, 2022

A well-tailored suit. The perfect designer bag.

Apr 12, 2022

Spending money might be a part of life, but that doesn’t mean your consumers enjoy doing it.

Apr 11, 2022

Consumer usage habits are the behavior patterns consumers exhibit while interacting with a product. They give ample insight into the value a brand holds for its audience and provide you with data you can use to ensure your product design, marketing and more are working effectively.

Apr 9, 2022

Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?

Apr 8, 2022

Alleviating consumer pain points is a top priority for your B2C brand. You want your consumers to feel good as quickly as possible, and you’re dedicated to doing whatever it takes to make that happen. But when’s the last time you used negative emotions to create a pleasurable shopping experience?

Apr 7, 2022

Like it or not, the competition out in the marketplace is fierce.

Apr 5, 2022

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it? It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same.

Apr 4, 2022

Brands often want customers to find value in their products or services, but just how often do customers perceive those things as beneficial?

Apr 1, 2022

If you were to ask most business owners what they hoped would happen with their brand when they first started out, you’d probably hear a few things: that it would turn into a household name and that customers would like the product enough to tell their friends.

Mar 31, 2022