Consumer PsychologyB2C MarketingCompetition in Marketing
3 types of consumer competition tactics
When cultivated in a healthy way, competition can be an engaging — and fun — motivator for brand audiences. Here are a few ways it appears in marketing:
Sep 26, 2022
Consumer PsychologyB2C MarketingConsumer Behavior
How brands shape consumer attitudes
There are some statements that stick with you as soon as you hear them. For us, it was the following statement from ONR founder Jason Ten-Pow: “There’s a misconception that customers make that decision [to buy a product], and while that is somewhat true, the reality is that brands and industries set the context for that decision-making.”
Sep 22, 2022
B2C Marketing
The state of inflation (with podcast)
Wondering how inflation is impacting consumers? We've got the answer in the first episode of "Market with me Quikly," Season 2.
Sep 20, 2022
Consumer PsychologyConsumer Behavior
The building blocks of consumer behavior
While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior.
Sep 19, 2022
Consumer PsychologyB2C Marketing
2 consumer psychology takeaways from INBOUND 2022
As a newfound lover of all things consumer psychology , it doesn’t take long for me to recognize instances involving brain science and brand marketing. When INBOUND 2022 began this year, I noticed a pattern immediately: Session leaders were discussing psychological principles, indirectly and directly.
Sep 15, 2022
Consumer PsychologyScarcity MarketingB2C Marketing
3 brands using scarcity marketing to increase demand
Scarcity marketing is a tactic often used to assist marketers in showing customers irresistible offers that won’t be available for long. Brands have been known to incorporate scarcity practices in their marketing to motivate consumer action. We’ve listed three of them below.
Sep 13, 2022
Consumer PsychologyB2C MarketingConsumer Engagement
Expert takeaways on brand storytelling
Many consumers first learn about a brand through its marketing. Social media posts, promoted campaigns and conversations with friends and family lead consumers to grow more aware of a company. However, they aren’t the first focus for marketers when figuring out how to connect with their target audience.
Sep 9, 2022
B2C Marketing
An introduction to website lead capture for B2C marketers
When it comes to understanding consumers, data is your best friend. Data can tell you what consumers are interested in, better support you in satisfying consumer needs and prevent risks. In other words, you’ll want as much consumer data as you can ethically get your hands on. Your website can help.
Sep 6, 2022
Consumer PsychologyB2C Marketing
The psychology of scarcity marketing, as explained by marketers
Most of us are familiar with the feeling of scarcity . It's that nagging sense that we don't have enough resources, that something valuable is almost gone, and that we need to grab whatever we can before someone else gets it first. Scarcity is a powerful emotion, and it's one that marketers have increasingly been leveraging in recent years.
Sep 2, 2022
Consumer PsychologyUrgency Marketing
How to get fast results with urgency marketing
Traditional marketing strategies have followed B2C marketing since the dawn of time. And while standard marketing concepts are sure to remain staples for many more years, there’s no denying that brands are on the lookout for new ways to garner fast results.
Sep 1, 2022
