Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your customers, you need to focus on using it in ways that are relevant to each individual it's reaching.
May 3, 2022
Three minutes . That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want your SMS subscribers to have.
May 3, 2022
No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions , and once they do, you can trust they’ll stick with you for the long haul.
Apr 29, 2022
Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.
Apr 28, 2022
Customer reviews. They’re the online equivalent of a test score in grade school and every brand is in the market for a top-rating.
Apr 27, 2022
As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.
Apr 26, 2022
As a marketer, you have a list of strategies that guide you in elevating your brand — and that includes helping your customers make the best decisions.
Apr 25, 2022
When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice cream treats countless times before and thought this would be no different. Except, it was — her videos amassed millions of views and launched her into TikTok stardom in one day.
Apr 22, 2022
A comfort zone. A happy place. A safe haven. It doesn’t matter what you call it, the human need for a familiar sense of security is clear.
Apr 21, 2022
As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology . In a way, we’ve learned a lot together and I’m proud to say I’ve made a major accomplishment in my career recently: I held my very first Quikly webinar on "The Psychology of Urgency Marketing: How to Motivate Consumers to Take Action."
Apr 20, 2022
Neither rain, sleet nor blazing heat could keep the most dedicated sneakerheads from getting their hands on the newest shoes. It’s a modern love story between one successful industry and their customers, and it’s all thanks to marketing psychology .
Apr 20, 2022
Humans are known for wanting what they can’t have. When something is low in supply, its scarcity leads people to believe that it must be an item worth having, and the perceived value of it increases. Brands use this thinking to promote urgency around their products, but scarcity can also be used to drive more mobile app downloads and engagement.
Apr 18, 2022
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