Standing out in a crowded market often means making creative choices that are outside traditional practices. Mobile app marketing is becoming an avenue for B2C brands to offer customers unique experiences and push the boundaries of standard marketing.
May 24, 2022
The joy of tracking a package, accumulating points for a loyalty program prize or saving major dollars thanks to an upcoming sale — we’ve all experienced anticipation while shopping.
May 20, 2022
We’ll let you in on a little secret: Shopping isn't all about buying products or getting service from brands. Consumers want to have fun too.
May 19, 2022
Many of your brand strategies revolve around two main objectives: retaining current customers and welcoming new ones. To do this, you must regularly maintain high customer expectations and remain top of mind.
May 18, 2022
Customer incentives are staples in the B2C space for a reason: They promote motivation and anticipation, make customers feel good about themselves and their purchases and help drive sales. But this is only possible if the incentives being offered are valuable to the customer.
May 17, 2022
Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one might expect. Low user retention and conversion rates, consumer inundation with app messages and an unsatisfactory number of app downloads are common concerns in mobile app marketing, and solving them often depends on your ability to engage mobile app users.
May 12, 2022
Rewarding customers for their continued support is a fundamental part of many thriving businesses — and retail brands know just how important customer incentives are.
May 11, 2022
As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for customer reviews, expert endorsements and awards.
May 11, 2022
B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.
May 9, 2022
Typically reserved for the 24 hours after Thanksgiving, Black Friday is seen as the one-day only annual sale where valuable items get huge price reductions and consumers get the opportunity to purchase those items if they move quickly. Media outlets spend countless news cycles discussing the holiday, and retailers strongly promote their upcoming sales. In other words, it’s a big deal.
May 6, 2022
If there’s one thing fast-food restaurants are known for outside of their speedy service, it’s brand incentives.
May 5, 2022
Gaining email subscribers is only half the battle — now you have to keep them.
May 4, 2022
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