Quikly Blog

If you’ve followed the trajectory of loyalty programs since their start, you may have noticed the many iterations they’ve taken on.

Jun 13, 2022

Have you ever picked up a product or chosen a brand because you connected with its color? You may have even if you don't realize it.

Jun 9, 2022

One look at the news today and you’ll notice a major uptake in an ongoing shift: Quick-service restaurants (QSRs) are prioritizing digital campaigns.

Jun 8, 2022

Marketing psychology is a vast topic filled with lots of information and sub fields. At times, breaking down those concepts into small pieces can make them easier to understand.

Jun 7, 2022

Elements of gaming don’t have to be reserved for specific campaigns — your email marketing can join in the fun too.

Jun 6, 2022

As a self-proclaimed lover of consumer psychology , I’ve grown increasingly fascinated by the topic over the last few months. That fascination has led me down a rabbit hole of curiosity, where I’m met with questions regarding consumer behavior, innovative marketing practices and branding.

Jun 3, 2022

Every seasoned B2C marketer has created a call-to-action (CTA) at one point or another. It’s an essential part of any marketing campaign and for a good reason: A CTA encourages an audience to take a specific action, usually in the form of a purchase or sign-up.

Jun 3, 2022

Scarcity works exceptionally well in B2C marketing.

Jun 1, 2022

Navigating strong customer relationships through mobile devices comes with a learning curve, and mistakes are bound to happen. One of the biggest? Treating SMS marketing like all other marketing channels.

May 27, 2022

If you were to ask a consumer psychologist what the brain science behind consumer discounts is, they might mention elements of scarcity, pleasure and urgency. The bottom line? The value is largely based on money saved and time sensitivity.

May 27, 2022

When it comes to tried and true marketing channels, there’s no better example than email marketing . So it goes without saying that while many email marketing strategies have resulted in great brand success, they also aren’t anything consumers aren’t used to.

May 26, 2022

The fast-food industry saw a rise in loyalty programs in the last few years as brands worked to find innovative ways to satisfy their customers when dine-in services came to a screeching halt. For a few select QSRs, the hard work has paid off significantly.

May 24, 2022