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Consumer PsychologyB2C MarketingConsumer Engagement

Your insightful guide to using competition in B2C marketing

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

Oct 19, 2022

marketers-holding-up-statistics
B2C Marketing

What marketing channels work best together?

As a relatively new player in the B2C marketing space, my eyes and ears are open to learning everything I can about the field. That often means I am curious about trends and patterns that are typically labeled as traditional marketing methods.

Oct 4, 2022

girls-running-track
Consumer PsychologyB2C MarketingCompetition in Marketing

3 types of consumer competition tactics

When cultivated in a healthy way, competition can be an engaging — and fun — motivator for brand audiences. Here are a few ways it appears in marketing:

Sep 26, 2022

business-women
Consumer PsychologyB2C MarketingConsumer Behavior

How brands shape consumer attitudes

There are some statements that stick with you as soon as you hear them. For us, it was the following statement from ONR founder Jason Ten-Pow: “There’s a misconception that customers make that decision [to buy a product], and while that is somewhat true, the reality is that brands and industries set the context for that decision-making.”

Sep 22, 2022

wooden-blocks
Consumer PsychologyConsumer Behavior

The building blocks of consumer behavior

While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior.

Sep 19, 2022

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