Loyalty programs aren't just a designated channel for brands to offer personalized rewards and incentives to repeat customers. They’re also a strong platform for exercising consumer psychology principles. Scarcity marketing is a tool for encouraging urgency in consumers. Together, the two powerhouse marketing strategies help build brand loyalty — and fast.
Nov 21, 2022
Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity.
Nov 16, 2022
Consumer psychology is more commonly used in e-commerce than one might think. Many retail brands have incorporated psychological elements into their online presence, but spotting it may take a little help from consumer psychology experts.
Nov 14, 2022
Black Friday is right around the corner, but some brands have gotten a head start on their marketing before the holiday season. As consumer expectations for Black Friday heighten and promotions get even earlier, having stand-out marketing is vastly important.
Nov 10, 2022
If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity.
Nov 9, 2022
Nothing lasts forever, but if you’re lucky, it might just come back for a limited time.
Nov 8, 2022
With the holiday season quickly approaching, there’s no better time to discuss one of retail's biggest events: Black Friday.
Nov 7, 2022
Prioritizing brand loyalty is one thing. Creating and maintaining it is another.
Nov 4, 2022
It’s no secret that mobile apps have a lot to offer brands that take advantage of their many benefits. One of the most notable benefits of mobile apps is the instant line of communication with consumers that gives insight into what catches their attention — including brand incentives.
Nov 3, 2022
What happens when consumers feel brands are offering too many valuable options? While this might sound like a good problem to have, brain science says otherwise. Psychologists refer to this as "choice overload," and it can have a major impact on how consumers make decisions.
Nov 1, 2022
Money is tight, and prices are up. A recession is looming, and many marketers are left wondering what that means for business.
Oct 28, 2022
Consumer psychology promotes action, and one of the biggest examples of this lies in scarcity marketing. Brands often use scarcity marketing to drive hype around their products and maintain that demand going forward.
Oct 26, 2022
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