As a newfound lover of all things consumer psychology , it doesn’t take long for me to recognize instances involving brain science and brand marketing. When INBOUND 2022 began this year, I noticed a pattern immediately: Session leaders were discussing psychological principles, indirectly and directly.
Sep 15, 2022
Scarcity marketing is a tactic often used to assist marketers in showing customers irresistible offers that won’t be available for long. Brands have been known to incorporate scarcity practices in their marketing to motivate consumer action. We’ve listed three of them below.
Sep 13, 2022
Many consumers first learn about a brand through its marketing. Social media posts, promoted campaigns and conversations with friends and family lead consumers to grow more aware of a company. However, they aren’t the first focus for marketers when figuring out how to connect with their target audience.
Sep 9, 2022
When it comes to understanding consumers, data is your best friend. Data can tell you what consumers are interested in, better support you in satisfying consumer needs and prevent risks. In other words, you’ll want as much consumer data as you can ethically get your hands on. Your website can help.
Sep 6, 2022
Most of us are familiar with the feeling of scarcity . It's that nagging sense that we don't have enough resources, that something valuable is almost gone, and that we need to grab whatever we can before someone else gets it first. Scarcity is a powerful emotion, and it's one that marketers have increasingly been leveraging in recent years.
Sep 2, 2022
Traditional marketing strategies have followed B2C marketing since the dawn of time. And while standard marketing concepts are sure to remain staples for many more years, there’s no denying that brands are on the lookout for new ways to garner fast results.
Sep 1, 2022
Often when you hear brands concerned with consumer loyalty, it’s usually due to an overwhelming interest in how unwavering support is cultivated. But what about the factors that contribute to a decline in loyalty?
Aug 30, 2022
I’ve officially been in marketing for one year. That’s 365 days of learning about retail and quick-service restaurants, traditional marketing channels, and my personal favorite: consumer psychology principles.
Aug 30, 2022
There’s a lot of information on scarcity marketing out there: tactics you should try, benefits of incorporating scarcity, ideas for using scarcity in your marketing and more. With so much content to choose from, it can get overwhelming trying to figure out where to start.
Aug 26, 2022
As a marketer, there will be times when you may know what your customers' needs are better than they do. And when that happens, you might find yourself compelled to introduce them to — or remind them of — products that would fit in nicely with the rest of their interests.
Aug 26, 2022
If you’re even the least bit familiar with consumer behaviors, you know keeping consumers excited is a large part of having a successful loyalty program. That might mean starting anew, trying different methods, or dissolving what doesn’t work.
Aug 25, 2022
Ask any consumer psychologist, and they’ll tell you consumer decisions are rationalized using two human responses: emotion and logic.
Aug 23, 2022
Enter your URL to get a free urgency campaign tailored to your store and goals.
