Once you’ve learned the core principles of consumer psychology , along with its benefits and tactics , you might find yourself ready to start using it. But you might also have more questions about what psychology in marketing campaigns looks like in action and whether it can truly help the bottom line.
Apr 11, 2023
With 2023 underway, many brands are catering to the fresh start a new year brings with major deals, tailored products and celebratory marketing. Brands are displaying their new year promotions front and center, showing their deals in bold, big letters with eye-catching graphics to match.
Jan 6, 2023
An incentive is only as powerful as its relevance to the consumer. This means that when you’re offering an incentive to a consumer to encourage them to complete an action, you have to be sure that the incentive is appealing to them.
Aug 17, 2022
When you want to empower your customers to make the best decisions for themselves, consumer incentives can help.
Jun 15, 2022
If you were to ask a consumer psychologist what the brain science behind consumer discounts is, they might mention elements of scarcity, pleasure and urgency. The bottom line? The value is largely based on money saved and time sensitivity.
May 27, 2022
Many of your brand strategies revolve around two main objectives: retaining current customers and welcoming new ones. To do this, you must regularly maintain high customer expectations and remain top of mind.
May 18, 2022
If there’s one thing fast-food restaurants are known for outside of their speedy service, it’s brand incentives.
May 5, 2022
Spending money might be a part of life, but that doesn’t mean your consumers enjoy doing it.
Apr 11, 2022
If you were presented with an uncertain set of circumstances, what would you do? Run towards them or run away?
Mar 17, 2022
We all know offers are designed to incentivize customers to move toward a brand goal, but what happens when your customers don’t want them?
Mar 7, 2022
If the world is in our hands, shouldn’t we be able to decide how we want to care for it? Humans are a giving species. It’s even been said that we’re “ hard-wired for generosity .” It’s a part of our psychological makeup, and it’s a driving force for some of our consumer buying decisions.
Jan 20, 2022
You appreciate your customers, and you want them to know their support doesn’t go unnoticed. Rewards go a long way in giving back to them, but so many variations of incentives have been done before that you're on the lookout for something new and exciting. We've got you covered.
Dec 6, 2021
Consumers are more distracted and empowered with their purchase decisions than ever before, making it all too easy to tune out even their favorite brands.
Jan 28, 2021
It can be hard to get consumers to do anything when they're inundated with digital offerings and outreach. Incentives are a great way to engage consumers and influence behavior, helping you meet your marketing goals. But it might not be in line with your brand or best for your bottom line to continue to mark down products or services.
Jan 15, 2021
During Detroit's Startup Week, StartupNation Radio's Jeff Sloan asked Quikly CEO's Shawn Geller how he helps leverage a brand's existing audience to drive a visceral response among consumers. As you prepare for the holiday shopping season, here are a few tips from that conversation:
Oct 1, 2020
Quikly partnered with Forrester earlier this month to detail the challenging brand-consumer relationship. CEO Shawn Geller was joined by guest speaker and Forrester Senior Analyst, Emily Collins in the webinar, “Motivating Behavior Like a True Marketer: Changing the Mindset of an Empowered Consumer,” to share the secrets behind motivating consumer behavior. Watch it anytime.
Oct 22, 2017
Promotions are everywhere these days — every kind of business is using some form of discounting all year round. Even the companies who say they don't discount do it every now and then. If you add your name to the email list of any luxury or high-end retailer who says they never discount, you will see that even they do it on occasion to liquidate inventory.
Aug 27, 2015
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