Top brands are motivating consumers around these specific behaviors

Consumers are more distracted and empowered with their purchase decisions than ever before, making it all too easy to tune out even their favorite brands.

Using incentives — like discounts, exclusive offers and gift cards — many top brands are motivating consumers around key marketing initiatives. When brands leverage incentives and psychology to drive specific behavior, they’re able to effectively meet their marketing goals.

Here are just some of the most common examples we’ve seen top brands motivating consumers around:

Email/CRM

Sign up for brand email list
- Grow your email database with consumers who are interested in your brand.
Complete survey questions
- To gather more information about your consumers, inspire them to complete a survey.

Loyalty

Sign up for brand loyalty program
- Foster a direct relationship with your consumer by incentivizing them to sign up for your loyalty program.

SMS

Mobile App

Download brand mobile app
- Encourage consumers to download your brand’s app, in addition to taking key actions within it.

Socially refer others to a campaign
- For your campaign to have an even bigger impact, entice consumers to share it with like-minded consumers that would also like to participate in the campaign experience (fueling email acquisition).
  - via Facebook messenger
  - over text
  - or with a custom link specific to the consumer
Follow brand on Instagram
- Increase your following on Instagram to remain top of mind in your customers’ feeds.
Like brand on Facebook
- Motivate consumers to like your brand on Facebook to stay in the know.
Follow brand on TikTok
- Expand your reach on TikTok with more followers.

Brand Education/Awareness

Watch brand video
- Drive more consumers to a video to educate them about a service or product.
Click to brand site to learn more about a product, menu item or service
- Inform consumers more about what your brand has to offer by sending them to a relevant page

To replicate what other top brands are doing successfully, try starting with your goals. Then, identify the actions that will offer the most value to your brand.

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