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Consumer Psychology

Consumer neuroscience during the coronavirus (with podcast)

As marketers, it’s important to understand what makes people tick. That’s part of the reason we started Market with Me Quikly , a podcast to inform, educate and assist B2C marketers in doing their job just a little bit better.

Apr 30, 2020

Consumer Psychology

How quarantined consumers are engaging with brands (with podcast)

Around 17 million people have filed for unemployment in the United States because of the coronavirus pandemic. Additionally, state and local governments have mandated everyone, with the exception of essential workers, to remain in their homes to stay safe.

Apr 13, 2020

Consumer Psychology

Spending time and money during a pandemic (with podcast)

It feels a bit tone-deaf to talk about time and money when thousands are dying from the coronavirus. But the truth of the matter is, consumer behavior is shifting as people are mandated to stay home in order to remain healthy. This is already affecting the economy, and the way marketers are doing their jobs. And the pandemic will certainly have lasting effects on individuals that could be unpredictable.

Apr 2, 2020

Consumer PsychologyScarcity MarketingB2C Marketing

How scarcity marketing drove hype around Supreme Oreos

This is a story of how a rising tide lifts all ships. Two entities coming together for mutual benefit. A type of collaboration that offers a little bit of something for both parties involved.

Feb 28, 2020

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