The emergence of services like GrubHub and Uber Eats over the last few years has completely transformed the way consumers dine. The appeal is apparent -- convenience, value, and speed. Using Amazon’s 1-click ordering, hungry consumers can repeat their previous orders within seconds and have their food favorites delivered to their door within the hour.
Sep 7, 2018
The restaurant industry is rapidly changing, and brands that are focused on digital innovation while adapting to new consumer preferences are getting ahead. QSRs also need to adapt to the growing demand for variety, affordability, and technology in order to engage the next generation of digitally-savvy customers. While modern consumers are focused on unique and healthy food options, their primary concern is convenience. 79% of millennials report they regularly spend money eating at restaurants ( Shopkick ), making this audience a priority for QSRs. As millennials and Gen Z continue to grow into a stronger consumer force, it’s crucial for restauranteurs to develop a deeper understanding of their interests and prioritize digital engagement to stay relevant. Many QSRs are offering apps, community platform presence (Yelp), or in-app experiences, such as games to deeper the consumer relationship. According to QSR Magazine , 63% of millennials have at least one quick-service app on their phones and 73% have used mobile apps within quick-serves. The significance of a digital presence is clear, but how can QSRs stand out from the crowd and grow a loyal Millennial and Gen Z customer base?
Apr 9, 2018
Acquire New App Users
Mar 29, 2018
Over the course of 2017, we at Quikly collected a multitude of insights from clients and prospects regarding their expectations and challenges for the year. Primarily, we learned of the most common pains top marketers are constantly working to overcome. Fortunately, the Quikly platform can easily be layered onto your current marketing strategy for 2018 to give your brand the boost it needs to meet your annual goals. Take a look at our infographic below to see our 7 Marketing Challenge Predictions for 2018 and the simple solutions we've compiled to make this year the most successful yet.
Mar 12, 2018
Timing is of the essence when it comes to brands deepening their relationship with loyalty members. In fact, 57% of U.S. consumers will abandon a loyalty program if it took too long to earn points. Failing to promptly engage new members can quickly result in customer lapse. Most brands tack on incentives to boost signup, but have a hard time driving stickiness and long-term program participation. Here are some ways to enhance your loyalty member onboarding strategy.
Feb 26, 2018
81% of consumers agree that loyalty programs make them more likely to continue doing business with a brand. While your existing loyalty program tactics may be consistent, there are some easy ways to turbocharge your efforts. From our recent Loyalty How To Guide , here are three tactics to layer onto your loyalty member acquisition strategy, that will drive new-to-file member rates and referrals:
Feb 19, 2018
Facebook’s latest News Feed announcement about ‘bringing people closer together’ is yet another example of the ever-changing social landscape where marketers must pay (even more) to play as they continue to alter their Ad Spec, algorithms for performance, and edgerank exposure in the News Feed for brand pages. Many of the changes present challenges that cause marketers to have to retrofit their content or rethink their approach.
Feb 5, 2018
Acquiring a new customer is five times as expensive as retaining an existing customer. Yet 44% of companies admit they, "have a greater focus" on acquisition, while 18% focus on retention ( Invesp ). While acquisition of new Email CRM customers is key to driving short-term revenue, establishing a CRM retention strategy is a necessity for ensuring a higher customer lifetime value. Most companies either overlook CRM retention strategies or they lack insight as to why customers lapse. Over time, a large percent of customer will become inactive, how do you overcome the leaky bucket of retention?
Dec 20, 2017
Moving Email CRM database members through the funnel is challenging. Email marketers want to maximize customer spending and profit by motivating incremental purchase behavior. But it’s difficult to create innovative content that motivates subscribers to engage. Standard offers often grow stale over time, becoming less effective at driving sales. The Quikly platform places emphasis on specific strategic objectives, leveraging existing incentives to create rewarding experiences.
Dec 18, 2017
Implementing an effective Email/CRM onboarding strategy is key to converting quick purchases, deepening the digital relationship, and ultimately, building loyalty. However, in order to effectively onboard new customers, they need to take immediate actions after subscribing to guarantee long-term success. Most brands don’t have an onboarding strategy or don’t incentivize their onboard messaging, thus failing to motivate behavior. Quikly campaigns sit on top of existing onboarding strategies and add consumer psychology through scarcity to capture and convert over a short period of time.
Dec 11, 2017
Consistently growing your CRM database by acquiring the right new customers is every Email Marketer's goal. However, it’s difficult to continuously find high-quality new customers efficiently and with scale. Many traditional CRM acquisition tactics have limited reach, hindering a brand’s ability to steadily develop their customer database. Quikly’s strategy uses customer psychology to turbocharge Email/CRM acquisition, turning customers into brand advocates, resulting in valuable, cost-efficient closed loop referrals.
Dec 5, 2017
Creating a strong email marketing strategy is a critical way to connect with your target audience. It allows marketers to speak directly to prospects, leads, current customers and even past customers. Email marketing can be used strategically to build loyalty and trust in your brand, eventually creating brand advocates. By tapping into your network of loyal brand members, referral programs have the potential to be your most effective marketing tool. Referral marketing is a tried-and-true means of leveraging existing customers to acquire high quality leads at scale and in a cost-effective way. However, implementing a thriving referral marketing program is not always a straightforward process and it can be easy to make mistakes that derail your efforts, failing to motivate customers to refer and ultimately missing the mark on driving new customers.
Nov 15, 2017
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