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women-eating-out-at-a-restaurant
Restaurant MarketingB2C Marketing

3 trending QSR stories in 2023

Thanks to a long-standing history in the hearts of food lovers everywhere, quick-service restaurants (QSR) are constant fixtures in headline news. Their virality is undeniable, and their innovativeness is top of the line.

Jan 23, 2023

person-typing-on-computer
Email MarketingB2C Marketing

Why consumers are tuning out your emails (according to GMass)

Once your brand builds its email list , it can be pretty disappointing to see that engagement from subscribers isn’t quite what you'd hoped for. You’re confident that at some point in the past your subscribers found value in your content, but now they’ve gone dark — and you’ve got the click-through rates to prove it.

Jan 20, 2023

cell-phone
SMS MarketingB2C Marketing

How to increase the value of your text message marketing

To craft a strong text marketing message, you must know what to do and what to avoid. Familiarizing yourself with general SMS marketing mistakes is a good first step; deciding what content should go inside your message is the next.

Jan 17, 2023

woman-smiling-at-phone
SMS MarketingConsumer PsychologyScarcity Marketing

3 ideas to leverage scarcity in text message marketing

The element of scarcity creates a major psychological pull in consumers. It’s often leveraged through the use of flash sales, countdown timers, and exclusive product drops, but it can also be a power player in your text message marketing efforts.

Jan 9, 2023

happy-new-year-writing
Retail MarketingB2C MarketingConsumer Promotions and Rewards

What retail brands are doing for the new year

With 2023 underway, many brands are catering to the fresh start a new year brings with major deals, tailored products and celebratory marketing. Brands are displaying their new year promotions front and center, showing their deals in bold, big letters with eye-catching graphics to match.

Jan 6, 2023

writing-and-blogging
Consumer Psychology

Top 10 consumer psychology blogs

We've covered many consumer psychology topics for the Quikly Blog — from breaking down the brain science behind sneaker drops to listing out podcast episodes that will help brands gain a better understanding of marketing psychology .

Dec 29, 2022

holiday-gift-bags
Holiday MarketingConsumer PsychologyB2C Marketing

3 psychologists have advice for your B2C brand this holiday season

If there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors, it’s during the holiday season. The stakes are high for consumers and brands that are equally hoping to exit the season with a positive outcome.

Dec 22, 2022

women-hugging-with-gift
Holiday MarketingConsumer PsychologyB2C Marketing

The consumer psychology behind holiday shopping

Holiday shopping is here. With long lines, cheerful music and gift ideas for friends and family, this experience comes once a year, and consumers have a lot riding on it.

Dec 20, 2022

question-mark
Consumer PsychologyB2C Marketing

A beginner’s Q&A to consumer psychology

As with any broad topic, consumer psychology can cause many questions for those first learning of its existence. To build a foundation for better understanding consumer behavior, these questions must be answered.

Dec 19, 2022

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