Quikly Blog

In the world of consumer decision-making, simple is best.

Feb 24, 2023

While market noise may be a natural response to the overflow of information consumers receive from brands, it doesn’t make dealing with it any easier. As a marketer, your first reaction is to find a solution. But what about consumers? How do they respond to noise?

Feb 22, 2023

Considering loyalty programs are tailored to meet the growing needs of consumers, it’s no surprise that a program's success is largely dependent on its members.

Feb 20, 2023

Having an online marketplace designed to meet consumer demand at the touch of a button is a no-brainer for many brands. But that doesn’t mean e-commerce comes without its own obstacles.

Feb 17, 2023

Take one look at the consumer-led videos on social media and you’ll see what looks to be the end of influencer marketing. It’s known as “deinfluencing” and taking over the web.

Feb 15, 2023

It’s an age-old problem set in modern times: you were able to convert your customers, but they’ve stopped engaging. This time around your mobile app is taking a hit.

Feb 13, 2023

Consumers are inherently social beings. They have a pack mentality, crave community and base many of their decisions on the opinions of others. Referrals are an inherently social experience. Without word-of-mouth marketing or brand advocates, referral marketing would have a much smaller impact on consumers.

Feb 7, 2023

Social media platforms are great places for brands to connect with consumers. They’re also solid tools for leveraging consumer psychology .

Feb 6, 2023

Doing anything for the first time can come with a learning curve, especially if you’re venturing into a relatively new field. If you’re deciding to launch your first urgency marketing campaign, it’s safe to assume you’ve seen the benefits and want to experience them for yourself.

Feb 1, 2023

If you’ve spent any time in the marketing field lately, you may be familiar with the thought that consumers are a “savvy” bunch. But did you know that they enjoy feeling smart as well?

Jan 31, 2023

As a B2C brand, your ability to meet consumers’ needs ties in closely with the success you’re able to achieve. Luckily, there are a few psychological elements that can help. And they aren’t expected to change anytime soon.

Jan 30, 2023

Marketing staples aren’t just some random occurrence. They are tried-and-true tactics that through many industries, consumers and campaigns have proved worthy of being helpful to brands. Loyalty programs are a trusted marketing tool that provides consumers and brands with many benefits , but what makes them work?

Jan 25, 2023