July 4th exposes a lazy habit in ecommerce. Too many Shopify brands default to a sitewide discount, patriotic creative, and an email burst, then accept the margin damage as the cost of participating.
Jun 10, 2026
The 2022 holiday shopping season has officially ended. And it left major information on consumer behavior in its wake.
Jan 4, 2023
If there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors, it’s during the holiday season. The stakes are high for consumers and brands that are equally hoping to exit the season with a positive outcome.
Dec 22, 2022
Holiday shopping is here. With long lines, cheerful music and gift ideas for friends and family, this experience comes once a year, and consumers have a lot riding on it.
Dec 20, 2022
With the holiday season quickly approaching, there’s no better time to discuss one of retail's biggest events: Black Friday.
Nov 7, 2022
Each Tuesday after Thanksgiving people around the globe participate in a non-official holiday known as GivingTuesday . Consumers and brands alike are encouraged to generously donate their time and energy to charitable causes in the spirit of giving back.
Nov 30, 2021
After days of great deals ahead of the gift-giving season comes Giving Tuesday , which has been encouraging people to give back to their communities and favorite charities since 2012. It uses the same consumer psychology that's behind the days just before it: Black Friday, Small Business Saturday and Cyber Monday.
Dec 4, 2020
The creation of Cyber Monday came from a press release sent in 2005 by the National Retail Federation's Shop.org. It has become an online event that leverages urgency marketing , which uses the same type of consumer psychology that piggybacks off of Black Friday.
Dec 2, 2020
COVID-19 has dramatically accelerated the use of digital as consumers adopt new shopping habits. Retailers have been forced to figure out how to navigate that uncharted digital territory in preparation for Black Friday.
Nov 24, 2020
Every year, the holiday shopping season seems like it's starting a little bit earlier, mostly because: It is. It's actually a phenomenon known as " Christmas creep " — which began as Black Friday evolved.
Oct 29, 2020
Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded events.
Oct 15, 2020
No one has had to shop for holiday gifts during a pandemic since the 1918 H1N1 virus . And, obviously, shopping has come a long way since. Technology has substantially impacted and advanced the way consumers make purchases in the last five years, not to mention the last hundred or so.
Oct 13, 2020
Whether it's limited time offers, product innovations or other incentives to get people in the door — brands are vying for consumers' attention both in person and online this holiday season.
Dec 16, 2019
The holiday season is the biggest retail sales period of the year, accounting for up to 30 percent of annual sales (National Retail Federation). Retail is at a transition point with evolving customer purchase behavior and increased competition. Here are two of the biggest challenges retail brands are facing this holiday season and how to conquer them:
Oct 17, 2017
It's beginning to look a lot like...Christmas? Wait, a minute. It's August. But while consumers are thinking about back-to-school, many retailers already have their holiday plans locked and loaded.
Oct 3, 2016
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