Quikly Blog

Acquire New App Users

Mar 29, 2018

Over the course of 2017, we at Quikly collected a multitude of insights from clients and prospects regarding their expectations and challenges for the year. Primarily, we learned of the most common pains top marketers are constantly working to overcome. Fortunately, the Quikly platform can easily be layered onto your current marketing strategy for 2018 to give your brand the boost it needs to meet your annual goals. Take a look at our infographic below to see our 7 Marketing Challenge Predictions for 2018 and the simple solutions we've compiled to make this year the most successful yet.

Mar 12, 2018

Timing is of the essence when it comes to brands deepening their relationship with loyalty members. In fact, 57% of U.S. consumers will abandon a loyalty program if it took too long to earn points. Failing to promptly engage new members can quickly result in customer lapse. Most brands tack on incentives to boost signup, but have a hard time driving stickiness and long-term program participation. Here are some ways to enhance your loyalty member onboarding strategy.

Feb 26, 2018

81% of consumers agree that loyalty programs make them more likely to continue doing business with a brand. While your existing loyalty program tactics may be consistent, there are some easy ways to turbocharge your efforts. From our recent Loyalty How To Guide , here are three tactics to layer onto your loyalty member acquisition strategy, that will drive new-to-file member rates and referrals:

Feb 19, 2018

Facebook’s latest News Feed announcement about ‘bringing people closer together’ is yet another example of the ever-changing social landscape where marketers must pay (even more) to play as they continue to alter their Ad Spec, algorithms for performance, and edgerank exposure in the News Feed for brand pages. Many of the changes present challenges that cause marketers to have to retrofit their content or rethink their approach.

Feb 5, 2018

Acquiring a new customer is five times as expensive as retaining an existing customer. Yet 44% of companies admit they, "have a greater focus" on acquisition, while 18% focus on retention ( Invesp ). While acquisition of new Email CRM customers is key to driving short-term revenue, establishing a CRM retention strategy is a necessity for ensuring a higher customer lifetime value. Most companies either overlook CRM retention strategies or they lack insight as to why customers lapse. Over time, a large percent of customer will become inactive, how do you overcome the leaky bucket of retention?

Dec 20, 2017

Moving Email CRM database members through the funnel is challenging. Email marketers want to maximize customer spending and profit by motivating incremental purchase behavior. But it’s difficult to create innovative content that motivates subscribers to engage. Standard offers often grow stale over time, becoming less effective at driving sales. The Quikly platform places emphasis on specific strategic objectives, leveraging existing incentives to create rewarding experiences.

Dec 18, 2017

Implementing an effective Email/CRM onboarding strategy is key to converting quick purchases, deepening the digital relationship, and ultimately, building loyalty. However, in order to effectively onboard new customers, they need to take immediate actions after subscribing to guarantee long-term success. Most brands don’t have an onboarding strategy or don’t incentivize their onboard messaging, thus failing to motivate behavior. Quikly campaigns sit on top of existing onboarding strategies and add consumer psychology through scarcity to capture and convert over a short period of time.

Dec 11, 2017

Consistently growing your CRM database by acquiring the right new customers is every Email Marketer's goal. However, it’s difficult to continuously find high-quality new customers efficiently and with scale. Many traditional CRM acquisition tactics have limited reach, hindering a brand’s ability to steadily develop their customer database. Quikly’s strategy uses customer psychology to turbocharge Email/CRM acquisition, turning customers into brand advocates, resulting in valuable, cost-efficient closed loop referrals.

Dec 5, 2017

Creating a strong email marketing strategy is a critical way to connect with your target audience. It allows marketers to speak directly to prospects, leads, current customers and even past customers. Email marketing can be used strategically to build loyalty and trust in your brand, eventually creating brand advocates. By tapping into your network of loyal brand members, referral programs have the potential to be your most effective marketing tool. Referral marketing is a tried-and-true means of leveraging existing customers to acquire high quality leads at scale and in a cost-effective way. However, implementing a thriving referral marketing program is not always a straightforward process and it can be easy to make mistakes that derail your efforts, failing to motivate customers to refer and ultimately missing the mark on driving new customers.

Nov 15, 2017

The REI campaign “Opt Outside” involved shutting down business on one of the biggest, if not THE biggest profitable retail days of the year: Black Friday. The decision rested on value of a different kind, a concept far less tangible but much more rewarding. The company believed it could make up its Black Friday losses through gains in loyalty, by appealing to the emotional and ethical pith of its audience. And it worked.

Nov 9, 2017

Developing a loyal customer base is key to creating sustainable brand value. Leaders in Loyalty find success when they master constant growth of their loyalty program by acquiring the right new members. However, it's difficult to continuously find high quality new members efficiently and with scale. Referred customers have approximately 25% higher customer lifetime values than non-referred customers — even when you factor in referral costs (Warton Study). By incentivizing engagement and utilizing urgency marketing, the reach of a campaign can easily be amplified to attract new members and maximize results.

Oct 26, 2017