Consumers are more distracted and empowered with their purchase decisions than ever before, making it all too easy to tune out even their favorite brands.
Jan 28, 2021
More and more brands are hopping onto TikTok and with good reason.
Jan 20, 2021
It can be hard to get consumers to do anything when they're inundated with digital offerings and outreach. Incentives are a great way to engage consumers and influence behavior, helping you meet your marketing goals. But it might not be in line with your brand or best for your bottom line to continue to mark down products or services.
Jan 15, 2021
Preparing for the year ahead can feel intimidating, which is why we want to help. Here are a few simple steps for building hype to meet your team’s goals using urgency marketing this year:
Jan 5, 2021
After days of great deals ahead of the gift-giving season comes Giving Tuesday , which has been encouraging people to give back to their communities and favorite charities since 2012. It uses the same consumer psychology that's behind the days just before it: Black Friday, Small Business Saturday and Cyber Monday.
Dec 4, 2020
The creation of Cyber Monday came from a press release sent in 2005 by the National Retail Federation's Shop.org. It has become an online event that leverages urgency marketing , which uses the same type of consumer psychology that piggybacks off of Black Friday.
Dec 2, 2020
We have big news. Really big news.
Dec 1, 2020
COVID-19 has dramatically accelerated the use of digital as consumers adopt new shopping habits. Retailers have been forced to figure out how to navigate that uncharted digital territory in preparation for Black Friday.
Nov 24, 2020
There is so much happening in the world right now. A pandemic. A historically polarizing and contentious election. A rise in social movements.
Nov 3, 2020
Every year, the holiday shopping season seems like it's starting a little bit earlier, mostly because: It is. It's actually a phenomenon known as " Christmas creep " — which began as Black Friday evolved.
Oct 29, 2020
It's that time of year again when retail brands are taking advantage of Amazon Prime Day, Black Friday and their own branded events ahead of the holidays.
Oct 21, 2020
Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded events.
Oct 15, 2020
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