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online-shopping
B2C MarketingeCommerce

E-commerce and online delivery: From the start until now

If there was ever a time to discuss the state of retail , it’s now. Supply chain disruptions, inflation, consumer empowerment… there are major changes taking place. And when discussing retail, there’s no forgetting e-commerce.

Aug 3, 2022

budding-leaf-inside-light-bulb
B2C Marketing

What is ESG marketing?

One deep dive into today’s news, and it isn’t long before word of environmental changes, social reform and frameworks take center stage. The current concept capturing global attention? Environmental, social and corporate governance (ESG) — and it's taking over B2C marketing.

Aug 2, 2022

Person-holding-gift-wrapped-box
Consumer PsychologyAnticipation in MarketingB2C Marketing

Your extensive guide to consumer anticipation

Building consumer anticipation is a skill many brands hope to perfect. This blog, filled with elements of psychology and elevated marketing practices, is designed to help you on that journey.

Jul 27, 2022

hamburger-on-a-plate
B2C Marketing

The future of the drive-thru

It’s not hard to find information on the trends impacting consumers right now , but what about those facing quick-service restaurants (QSRs)?

Jul 25, 2022

customers-at-a-bakery
Consumer PsychologyConsumer Behavior

The top 5 influences on consumer behavior

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on.

Jul 19, 2022

man-smiling-at-tablet
Consumer PsychologyConsumer Behavior

How social identity impacts consumer behavior

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

Jul 15, 2022

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