Quikly Blog

“Let’s cut through the noise together,” is an invitation from Quikly to marketers looking to connect with consumers in a crowded market.

Oct 5, 2023

Want to cut through the noise and motivate your audience? Check out this episode of "Market with me Quikly."

Sep 19, 2023

Picture this: You’re sitting at home shopping online. You're trying to buy something for yourself — maybe technology, apparel or even food. You find a 50% off discount. However, this discount is only available for the next 22 hours, and near the purchase button it tells you that ordering it within three hours will allow you to get free shipping. This is an example of urgency marketing , or crafting marketing promotions in a way that drives immediate consumer response. As a brand, you’re familiar with this strategy. You likely already use it. But do you know just how many tactics fall into this category? And what types of flaws come along with their benefits?

Aug 10, 2023

Want to connect with distracted consumers? Check out this episode of "Market with me Quikly."

Jun 22, 2023

Flash sales are known to drive immediate sales, attract new customers, and increase brand visibility. In short, they’re a staple in today’s fast-paced consumer world - but how did flash sales get their start?

Jun 8, 2023

When a new concept makes its way into a well-known industry, defining it is necessary for establishing collective knowledge amongst thought-leaders.

May 26, 2023

Fast-food restaurants and mobile apps seem to be a recipe for success. After all, they’re both based on the beauty of convenience. But success isn’t always guaranteed. Even the most well-oiled QSR mobile apps can run into mishaps. What’s one worth avoiding? Not prioritizing data analytics.

May 15, 2023

Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions.

May 9, 2023

Have questions about using personalization to connect with distracted consumers? Check out this episode of "Market with me Quikly."

May 1, 2023

We all have those snacks that take us back to a specific time in our lives, whether it's a childhood memory or a moment from our teenage years. Snacking can be a source of comfort and nostalgia, allowing us to indulge in familiar flavors and textures that bring back fond memories.

Apr 27, 2023

Joining a loyalty program doesn’t occur by happenstance. Consumers are a logical and emotional bunch that base their decisions on relevance. And what’s one way of displaying relevance through a loyalty program? Providing value.

Apr 17, 2023

Once you’ve learned the core principles of consumer psychology , along with its benefits and tactics , you might find yourself ready to start using it. But you might also have more questions about what psychology in marketing campaigns looks like in action and whether it can truly help the bottom line.

Apr 11, 2023