When consumers think marketing they want: Fun, exciting, captivating, unique, memorable and thrilling… to name a few. Right? Unfortunately, brands often get caught up in the busyness of business or budget battles, resulting in the same ol’ boring marketing campaigns and tactics.
That’s not what consumers want. That’s not what brands want. Both of ‘em want an engaging experience. Consumers want change. Brands want stronger relationships with consumers, and more sales conversations from marketing efforts (if we’re being honest).
How do brands reach, engage and keep consumers captivated? Two words: gamification marketing. According to convinceandconvert.com: “gamification incorporates fun and an element of competition to a marketing strategy… The theory behind implementing these types of techniques is that they make an emotional connect with the audience and lead to a longer relationship opposed to simple brand awareness.”
The blog is the brain child of digital marketing strategist, speaker and NYT best-selling author Jay Baer. He cites that vendors claim gamification strategies can lead to a 100% to 150% increase in engagement metrics, according to research firm Gartner.
Guess what? We agree, and we deliver a simple and powerful way for brands and agencies to create these experiences using our proven direct marketing platform.
So what brands are leading the pack when it comes to gamification marketing? Baer’s blog names: Popchips, Delta and Moosejaw. If your brand is interested in leveling up your brand’s direct marketing efforts to 2.0 status, we can help – just like we’ve done with brand clients Domino’s and Tim Hortons.
The benefits of partnering with Quikly include:
- Launching exciting and memorable consumer engagement that sticks.
- Organically acquiring new, highly-targeted customers through direct marketing.
- Building a captivated and meaningful audience for your brand.
- Driving purchase consideration and sales with pinpoint accuracy.
- Scalability when the time is right.
For more info on our lightning in a bottle approach, visit www.quikly.com.
Email hola@quikly.com today.
