$368K Revenue Lift in 30 Days
Jordan Craig has grown into a globally recognized streetwear brand. As it expands, the brand is constantly looking for new ways to build on its momentum.
When the team noticed morning ecommerce sales were trending slower than the rest of the day, they uncovered their next opportunity.
Jordan Craig needed a way to lift morning sales without compromising brand experience or profit.
“There's a million things you could do, and sometimes it just doesn't match the brand. We've had that before with a vendor where it looks great, but it just doesn't resonate with how we want to present ourselves.”
Quikly’s Shopify app helps brands run psychology-backed promotions that increase purchase conversions.
The Jordan Craig team wondered if the app could lift morning purchases.
As a profit-driven brand, they first needed to see if Quikly could generate incremental profit. They launched a controlled A/B test to find out.
“In the first 30 days, we did about $368,000 in incremental revenue. The second we turned on Quikly, there was a very clear incremental lift.”
Rob VaronVP, Digital, Jordan Craig
"Our audience really connected with it. It felt very organic."
Rob VaronVice President, Digital, Jordan Craig
“Instead of me having to go to our developer and say, ‘Spend 20 hours working on this project,’ or our copywriter and going, ‘Write copy for this that's on brand,’ Quikly handled everything.”
Rob VaronVice President, Digital, Jordan Craig
Quikly was easy to implement, and the results were immediate. This gave Jordan Craig confidence to aim the tool at morning sales, which are now up year over year.
Today the team also uses Quikly to lift purchase activity between promotional events and test different discount depths and incentive types to optimize profit growth.
Jordan Craig sees Quikly as a final push to turn passive browsers into active buyers.
"We went from down year over year in the morning to up year over year in the morning, so that’s the biggest thing.”
Rob VaronVP, Digital, Jordan Craig
“The people in the morning who are seeing this, who are getting excited, they are converting."
Rob VaronVP, Digital, Jordan Craig“People like responding to urgency, and people like feeling like they won. It’s human nature to want to win. When you get something others don’t, that sense of exclusivity really matters.”
Rob VaronVP, Digital, Jordan Craig
"It's a tool that gets people across the finish line."
Rob VaronVP, Digital, Jordan CraigDrop your store URL — we'll show you what stores in your category are running and 3 ideas you could try instead. Or book a demo to talk it through.
