Earlier this month, Quikly teamed up with Forrester to deliver you a webinar about the secrets behind motivating consumer behavior. Guest speaker and Forrester Senior Analyst, Emily Collins was joined by Quikly CEO, Shawn Geller to detail the challenging brand-consumer relationship. Watch it anytime.
Developing a loyal customer base is key to creating sustainable brand value. However, it’s difficult to not only acquire new loyalty members but also keep them actively engaged in the program. When onboarding new members, it’s also important for them to take immediate actions to guarantee long-term program success. Motivating incremental member spending proves challenging as well. How can you overcome these intimidating challenges and master loyalty program growth?
Our webinar, “Motivating Behavior Like a True Marketer: Changing the Mindset of an Empowered Consumer” provides valuable insights to offset these common pain-points. By incentivizing engagement and utilizing urgency marketing, the reach of a campaign can easily be amplified to attract new members and maximize results. Quikly understands what motivates consumers:
1. EXCLUSIVITY: 78% say exclusive offers and discounts that are earned through a brand’s loyalty program are more valuable than offers that everyone gets
2. EARNING: 88% are more likely to redeem an offer that they earned in some way through loyalty or participation.
3. TIMELINESS: 2X-3X increase in reactivated lapsed members compared to a program’s existing strategies.
Stats taken from our white paper: How Marketers Can Use Incentives More Strategically to Influence Consumer Behavior
Did you miss our webinar with Forrester? Watch it here: Change Their Mindset
