conversion optimizationshopify marketingsweepstakes strategy
8 Sweepstakes Strategy Ideas That Protect Margins
For many ecommerce brands, a sweepstakes strategy begins and ends with collecting email addresses. That sounds efficient until the list fills with people who want free stuff, not your product. You get a short burst of traffic, weak downstream conversion, and a promo that can make the brand feel cheaper than it should.
May 17, 2026