Social Media Marketing

Yes, you can. For any serious ecommerce brand, the real question isn't if you can post to Instagram from your computer, but why you aren't doing it already. Moving your content workflow off a tiny mobile screen and onto a desktop is a game-changer for driving revenue. It unlocks significant efficiency gains, improves content quality, and allows for strategic alignment with your core business objectives, like product launches and sales events.

Feb 12, 2026

Since its inception, social media has been about people-driven, interactive, time-sensitive experiences. So it is no surprise that gamification exists within various social media touchpoints.

Mar 16, 2023

Take one look at the consumer-led videos on social media and you’ll see what looks to be the end of influencer marketing. It’s known as “deinfluencing” and taking over the web.

Feb 15, 2023

Social media platforms are great places for brands to connect with consumers. They’re also solid tools for leveraging consumer psychology .

Feb 6, 2023

If you’re anything like us, once you first started learning about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one-stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.

Aug 9, 2022

Social media platforms are under immense pressure to keep users engaged. In the last few years, we've seen platforms like Facebook, Instagram and Snapchat all make major changes to their algorithms to ensure users see timely and relevant content. We've also seen users react in various ways to those updates, including showing aggravation with the constant changes and lack of control.

Aug 8, 2022

Social media marketing (SMM) regularly takes on different forms, as brands figure out the best ways to communicate with customers. It can be a lot to keep up with and also comes with many learning opportunities.

Jul 20, 2022

At any given point in time, one thing’s for sure: We can expect that social media marketing will take a turn.

Jun 14, 2022

When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice cream treats countless times before and thought this would be no different. Except, it was — her videos amassed millions of views and launched her into TikTok stardom in one day.

Apr 22, 2022

By now, brands like yours have adapted to the digital age of marketing. You know what it takes to thrive online and how to prompt brand popularity, but you also know that obstacles are inevitable.

Mar 21, 2022

By no means is social media a measly marketing channel, but it has been known to translate into low conversion rates . How could this be possible? Isn’t everyone on social media these days?

Mar 14, 2022

If there was ever a marketing channel worth mastering, social media marketing would be it. Marketers, brands and consumers all over have taken a front row seat to its rise and success.

Mar 3, 2022

You know all about social media marketing — its effectiveness , how to boost engagement , the impact marketing psychology can have on your goals within it — but what about its connection to urgency marketing ?

Feb 1, 2022

2022 is here and so are questions surrounding the status of social media marketing.

Jan 12, 2022

If there was ever a marketing channel that aligned perfectly with the concepts of human psychology, it’d be social media.

Nov 19, 2021

More and more brands are hopping onto TikTok and with good reason.

Jan 20, 2021

It’s hard to do virtually anything right now because the coronavirus has made it unsafe to be around people. So consumers have been relying on the internet more than ever before.

Apr 9, 2020

This post is part of a series called "A Quick Survey." If you’re spending a significant amount of money on social media ads that are inundating your consumers’ news feeds and timelines, we have a reason you may want to optimize this strategy.

Jan 24, 2020

Did you know that Instagram has 1 billion monthly active users ? That means you have millions upon millions of opportunities every month to globally market your brand. Well, okay, maybe not millions upon millions, but there’s definitely a lot of opportunity when it comes to leveraging the tools and growing reach of Facebook’s greatest acquisition . Here are some stats to help you get more informed on Instagram, so you can make the most of it for your business:

May 24, 2019

Facebook’s latest News Feed announcement about ‘bringing people closer together’ is yet another example of the ever-changing social landscape where marketers must pay (even more) to play as they continue to alter their Ad Spec, algorithms for performance, and edgerank exposure in the News Feed for brand pages. Many of the changes present challenges that cause marketers to have to retrofit their content or rethink their approach.

Feb 5, 2018

Nothing is quite as meaningful for a company as earning the trust of a consumer when there are thousands of other brands to choose from. Quikly’s new white paper, “How Marketers Can Use Incentives More Strategically to Influence Consumer Behavior,” explores how and why the brand-consumer relationship is strengthened when earned promotions and offers are utilized.

Sep 28, 2017

Social media hardly existed 10 years ago, and it continues to undergo a sea of change. For many years, brands enjoyed free marketing on sites like Facebook and Twitter, but now social media has largely become a pay-to-play marketing proposition.

Sep 26, 2017