SMS Marketing

Which text marketing trends do retail and restaurant brands need to pay attention to today?

May 20, 2024

Every marketing channel has a unique selling point that makes it appealing to consumers. For text message marketing , it’s the level of convenience.

Mar 1, 2023

To craft a strong text marketing message, you must know what to do and what to avoid. Familiarizing yourself with general SMS marketing mistakes is a good first step; deciding what content should go inside your message is the next.

Jan 17, 2023

The element of scarcity creates a major psychological pull in consumers. It’s often leveraged through the use of flash sales, countdown timers, and exclusive product drops, but it can also be a power player in your text message marketing efforts.

Jan 9, 2023

If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.

Aug 11, 2022

Navigating strong customer relationships through mobile devices comes with a learning curve, and mistakes are bound to happen. One of the biggest? Treating SMS marketing like all other marketing channels.

May 27, 2022

Three minutes . That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want your SMS subscribers to have.

May 3, 2022

When text message marketing is at its best, it creates an opportunity for customers and brands to connect openly about their shared love for a product or service. With consumers constantly being on their phones, you have an almost immediate channel to share news of upcoming campaigns and events with engaged subscribers .

Feb 17, 2022

Whether you’re team iPhone or pro Android, this fact remains the same: You know just how powerful text message marketing is.

Feb 2, 2022

Text message marketing is a front-runner in brand communications. One study listed it as a preferred method of communication for nearly half of consumers, and it's oftentimes easy to use . Not to mention, 96 percent of adults in the U.S. own some variation of a “cell phone,” with many of them checking that device 10 times a day.

Jan 24, 2022

In previous years, email marketing was the head honcho in town, helping businesses deliver top-notch marketing messages to email subscribers in real time.

Jan 13, 2022

You’re not sure when it happened, but somewhere along the lines it went south — some of your text message subscribers have gone silent and it’s up to you to get them interested again.

Jan 4, 2022

Text message marketing has proven to be an essential form of communication for brands across the globe. Within seconds, consumers can receive updates from brands that help to create lasting relationships, drive retention and increase brand awareness.

Oct 29, 2021

SMS is one of the fastest-growing marketing channels, giving consumers and businesses countless opportunities to connect . It's also one of the most effective .

Oct 4, 2021

With brands typically seeing a 98% open rate and a 45% response rate when it comes to SMS outreach, no wonder you’ve decided to make this a part of your marketing strategy. But as with any new and fast-moving competitive landscape, mistakes happen. The good news is, Alison Vandenkieboom, Director of Client Success at Quikly and resident SMS expert, has drummed up some of the most common mishaps and how to avoid them.

Aug 19, 2019

Over 160 marketing and loyalty leaders registered for our recent webinar, " Why You're Not Seeing ROI Out of Your SMS Marketing ," featuring two top mobile marketing experts. Our goal? To help these leaders mitigate three main challenges often seen with SMS strategies: low subscriber acquisition, high opt-outs and low conversions from subscriber to customer. In case you missed it, here are some of the takeaways:

Aug 8, 2019

Catching a consumer's attention is one of today's ultimate marketing challenges.

Jul 9, 2019

With open rates over 90 percent , it’s no wonder that there’s an increasing buzz around text message marketing. But what kinds of results are really possible? We asked just that to brands who are using it. Here's what we heard back:

Jun 18, 2019

With a 98% open rate and a 45% response rate, texts can offer significant value in marketing. SMS communications can also be trackable, interactive and personal. But in order for them to really work, marketers must use texts to create a meaningful line of communication with subscribers. Here are 12 ways to do that:

May 14, 2019