ecommerce marketingshopify vip programvip customer experience
Boost Loyalty: Craft a VIP Customer Experience
Most VIP programs start with the wrong premise. They look backward, sort customers by spend, and give the biggest buyers bigger perks. On paper, that feels rational. In practice, it often means protecting revenue you already had while training valuable customers to expect more margin giveback every time they cross a threshold.
Jun 2, 2026