Fast-food restaurants and mobile apps seem to be a recipe for success. After all, they’re both based on the beauty of convenience. But success isn’t always guaranteed. Even the most well-oiled QSR mobile apps can run into mishaps. What’s one worth avoiding? Not prioritizing data analytics.
May 15, 2023
From burgers and fries to soft drinks and shakes, fast-food menu items are staples in the quick-service experience. And they have a major impact on consumers.
Mar 21, 2023
Thanks to a long-standing history in the hearts of food lovers everywhere, quick-service restaurants (QSR) are constant fixtures in headline news. Their virality is undeniable, and their innovativeness is top of the line.
Jan 23, 2023
Providing consumers with the most optimal experience possible is a top priority for many brands. And for quick-service restaurants (QSRs), striving for convenience and quality control is a major focus.
Dec 7, 2022
Some industries truly understand the value of consumer psychology as a marketing tool and quick-service restaurants (QSRs) are among them.
Nov 30, 2022
Creating a successful consumer promotion for your quick-service restaurant (QSR) requires a lot of effort. Thankfully, data analytics can simplify that process.
Jun 29, 2022
Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.
Jun 22, 2022
One look at the news today and you’ll notice a major uptake in an ongoing shift: Quick-service restaurants (QSRs) are prioritizing digital campaigns.
Jun 8, 2022
The fast-food industry saw a rise in loyalty programs in the last few years as brands worked to find innovative ways to satisfy their customers when dine-in services came to a screeching halt. For a few select QSRs, the hard work has paid off significantly.
May 24, 2022
If there’s one thing fast-food restaurants are known for outside of their speedy service, it’s brand incentives.
May 5, 2022
Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?
Apr 8, 2022
When it comes to giving customers what they want, restaurants have the recipe for success.
Feb 25, 2022
A tale as old as time, many have heard how the absence of preparation can lead to unfavorable outcomes. No example is better suited to illustrate this than the current state of quick-service restaurants (QSRs).
Sep 24, 2021
During the pandemic, brick-and mortar-businesses of nearly every kind have seen a decline in foot traffic, and the food service industry has been hit particularly hard. Many restaurants haven’t survived. In the midst of this, you might assume more customers would flock to third-party delivery services, such as Grubhub, DoorDash and Uber Eats, which allow people to conveniently and safely order food from home or work. Yet recent research from Quikly shows this isn’t necessarily the case.
Jul 12, 2021
The biggest game of the year is surrounded by a lot of hype. Much of it comes from urgency marketing leveraged by restaurant brands, offering sports fans deals they can't resist.
Feb 10, 2021
It's that time of year again when retail brands are taking advantage of Amazon Prime Day, Black Friday and their own branded events ahead of the holidays.
Oct 21, 2020
I was on my nightly walk when I ran into some neighbors — a couple, both retired, in their early 70s and living in an upper-middle class suburb. Since all of their social activities had been canceled, they said they didn't have much to do in the midst of a pandemic. In the same breath, they told me about how they were excited to get home and try a pre-made meal that had just arrived at their front door.
Aug 14, 2020
As this decade comes to a close, marketers are preparing for what 2020 has in store for them.
Dec 11, 2019
QSR Automations and Quikly hosted a webinar called “How Restaurants Can Cut Through the Noise with Scarcity Marketing” on Thursday, November 7. If you missed it, don’t worry. We got you covered.
Nov 13, 2019
It was in August when Popeyes put its chicken sandwich in select restaurants, kicking off the “sandwich wars” against competitor Chick-fil-A. Shortly after, Popeyes announced the launch of its chicken sandwich had been so successful that they ran out. The company also stated it would eventually be making its return — but they didn’t say when. And then it happened. The signal consumers had been waiting for. On Sunday, Popeyes tweeted : “Y’all...It’s Sunday. 🏃🏃” with a GIF of its chicken sandwich attached. The choice to release its $3.99 sandwich on a Su nday came with strategy. It happens to be the day Chick-fil-A is closed.
Nov 6, 2019
There are more choices than ever before on where, when and how to eat. Today, people can order a steak, sandwich or smoothie and have it delivered right to their door. While using third-party aggregators, like DoorDash and Grubhub, can be beneficial for both diners and restaurants, it’s something that keeps some marketers up at night.
Nov 1, 2019
There are more options than ever before on where to eat. That was apparent during lunchtime in Detroit on Monday, October 21 as people left their offices to grab a quick bite:
Oct 23, 2019
The emergence of services like GrubHub and Uber Eats over the last few years has completely transformed the way consumers dine. The appeal is apparent -- convenience, value, and speed. Using Amazon’s 1-click ordering, hungry consumers can repeat their previous orders within seconds and have their food favorites delivered to their door within the hour.
Sep 7, 2018
The restaurant industry is rapidly changing, and brands that are focused on digital innovation while adapting to new consumer preferences are getting ahead. QSRs also need to adapt to the growing demand for variety, affordability, and technology in order to engage the next generation of digitally-savvy customers. While modern consumers are focused on unique and healthy food options, their primary concern is convenience. 79% of millennials report they regularly spend money eating at restaurants ( Shopkick ), making this audience a priority for QSRs. As millennials and Gen Z continue to grow into a stronger consumer force, it’s crucial for restauranteurs to develop a deeper understanding of their interests and prioritize digital engagement to stay relevant. Many QSRs are offering apps, community platform presence (Yelp), or in-app experiences, such as games to deeper the consumer relationship. According to QSR Magazine , 63% of millennials have at least one quick-service app on their phones and 73% have used mobile apps within quick-serves. The significance of a digital presence is clear, but how can QSRs stand out from the crowd and grow a loyal Millennial and Gen Z customer base?
Apr 9, 2018
Your customers want value, and you want long-term, loyal relationships with them. More and more restaurants understand that building and maintaining an engaging and effective loyalty program is an excellent way to provide customers with value without simply cutting prices constantly.
Nov 19, 2015
Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign? Play along with the Domino's Quikly campaign here .
Sep 30, 2015
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