shopify marketingholiday salescyber monday strategyprofit margin
How to Build a Cyber Monday Strategy That Protects Margin
Every Shopify team knows the late-November meeting that goes sideways. The original agenda is merchandising, channel timing, inventory exposure, mobile UX, and retention. Ten minutes later, the whole discussion collapses into one question: how deep do we need to discount to stay competitive?
May 23, 2026