Urgency Marketingecommerce psychologyshopify salesfomo marketingwhat is fear of missing out
What Is Fear of Missing Out and How to Ethically Boost Shopify Sales
At its core, the fear of missing out (FOMO) is a psychological response to the possibility of missing a rewarding experience others are having. In e-commerce, this translates into a powerful principle from behavioral economics that motivates customers to act decisively.
Jan 21, 2026