Having a competitive spirit is second nature to consumers. It can fuel behavior and drive them to act. Competition is also a psychological element that offers value to brands.
Mar 8, 2023
When cultivated in a healthy way, competition can be an engaging — and fun — motivator for brand audiences. Here are a few ways it appears in marketing:
Sep 26, 2022
Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.
Aug 5, 2022
There’s a science to competition, and it’s powerful. Humans have an innate competitive spirit, and it shows in the marketplace .
Nov 16, 2021
It’s one of the biggest sporting annual events: The Super Bowl! In the big game’s 54th year, the nation watched Kansas City Chiefs take on the San Francisco 49ers.
Feb 6, 2020
Enter your URL to get a free urgency campaign tailored to your store and goals.
